The Kalamazoo Area Anti-Human Trafficking Coalition is a nonprofit organization that educates the Greater Kalamazoo Area about the realities of Human Trafficking happening right in our backyards. They host meetings, train medical and other professionals who would most likely come in contact with survivors and connects survivors to area services.

This organization is near and dear to my heart. They have helped so many people in my hometown and raised awareness on this difficult topic throughout the community. When approaching their logo redesign, there was a clear want for to focus on the positive side of what the organization does. We didn’t want to do red or any alarming colors and looked towards other organizations for guidance. I eventually landed on blue tones, drawing connections to the National Human Trafficking Hotline. The shape had many forms, but we eventually landed on using a stop sign to signify their actions towards stopping this new form of slavery.